Starting up a new job board

Since the very first day that I began as social media intern for hirefinders.com, I have come to learn even more about the difficulties of establishing a new website/service and promoting it. The most difficult aspect is the fact that you are not the only service or website in that field. As a job board website, we have nearly 50,000 other competitors, including Monster.com and Careerbuilder.com whom are recognized as leaders in the field. Therefore in order to compete with these big names we must find innovative ways to help our customers land the positions they are looking into. In order to do this we have incorporated social media sites to help candidates land positions. Many jobseekers are ceasing to use typical job boards because of a lack of response to their applications. But even though our website offers so many services that many do not, it does not matter if the public is not informed, which can prove as the most difficult step to establishing a new business, website, service etc.

Blue Fountain Media

Have you started a new service, product, or business but still need to market it? Or have you started a new website that needs search engine optimization? If so, than you may find this newsletter by Blue Fountain Media of interest, and take signing up into consideration.

At the bottom of the page you will notice a brief, but detailed summary of HireFinders.com, its mission and its unique aspects from other job boards.

http://www.bluefountainmedia.com/newsletter/december2009/index.html

Social Media

As my work at this internship continues to progress, I have begun to learn even more about virtual marketing, and have begun to be more connected through social media. The advantages of connecting through social media have begun to become very apparent. Not only is it an entertaining personal tool, but also can be used as a powerful job snatching device. Social media networks such as twitter and LinkedIn are great example for such a use. LinkedIn strives to have its program centered on professionalism, and is often used by job seekers to connect directly to employers. Job seekers even tend to send in their resumes through LinkedIn and schedule interviews without any third party. Most people do not know all the advantages that come with these websites, and label their uses as strictly social. If the public were to explore these sites, they would be able to use them to their full potential and be able to take advantage of a powerful tool that can be used for a number of tasks.

getting the word out with HARO

Recently, at my internship I have learned new methods of publicizing our website, www.hirefinders.com . SEO and SMO are great tools to advertise a new website/small business; however there are alternative ways to popularize your newly founded small business. HARO.com (Help A Reporter Out) is a great website that has journalists express their ideas for upcoming articles with the intention of having sources that match the nature of the article reply back with info on their topic. Sources then reply with more in depth information about the journalist’s topic, with the hopes of getting an article written about their new small business. Having an article written about your small business, describing your service/product is a perfect way to get the word out to the public.

What Im Learning

At my internship, I do my best to try to learn as many new skills as possible. Since the day I started at this new office, I believe my writing skills have grown. This internship required someone with decent writing skills, which I had. However, over time I did sharpen these skills, due to the work assigned to me. I always try to do my best with my writing at this internship considering it does represent the company. All the writing that is done by me is posted up and tracked back to HireFinders.com, which is why it is up to me to do my best every opportunity I get.